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We live in a three-dimensional world, and according to today\u2019s guest \u2014 You Are Here Labs president John Buzzell \u2014 our computers are finally starting to catch up with that. John shoots the proverbial breeze with Alan on how spatial computing is going to fundamentally change our relationship with computers, and thus, our relationship with the world.\n\n\n\n\n\n\n\nAlan: My name is Alan Smithson,\nyour host for the XR for Business Podcast. Today\u2019s guest is a good\nfriend, John Buzzell from You Are Here Labs and You Are Here Agency.\nJohn is an award winning 28 year veteran of the digital industry,\ncreating interactive experiences across augmented reality, virtual\nreality, video games, mobile apps and numerous high volume websites.\nTo learn more about You Are Here Labs and You Are Here Agency, visit\nyahagency.com. John, welcome to the show.\n\n\n\nJohn: Thanks, Alan. Good to be\nwith you.\n\n\n\nAlan: And of all the people\nwe\u2019ve had on the show, you have a lot of experience in this field. I\nmean, you built the AR Porsche visualizer where you could drop a\nPorsche right in your living room and I actually have a photo of a\nPorsche in my living room from your app.\n\n\n\nJohn: [laughs] That\u2019s great. You\nknow, that was an interesting project, because we started off on the\nHololens and it was a really interesting project. But at some point,\nPorsche said this is a little too future for us at the moment and we\nneed something that the dealers and the salespeople can use without\nfear. And so when ARKit popped up from Apple and they said surprise,\nnow everybody with an iPhone 6 and above and use augmented reality,\nit really changed the game. And we very quickly converted that\nexperience from the Hololens to the humble iPad and it took off from\nthere. So we were really excited to have one of the first ARKit apps\nthat was really connected to a major company or brand. And I\u2019m glad\nyou liked it, too. That\u2019s cool.\n\n\n\nAlan: It was really special. Can\npeople download it now still?\n\n\n\nJohn: Well, no, they can\u2019t. That\nwas about two years ago that we did it. And for all of us in\ntechnology, who knows how fast it moves. Porsche is a global company\nand they were very impressed with the innovation. And I think they\nwere excited to kind of pull it back to HQ and see what they could do\nglobally with it. And also our clients left for jobs at other\ncompanies simultaneously. [laughs] So\u2013\n\n\n\nAlan: That\u2019s the challenge in\ntechnology, you\u2019re working on a project with somebody, you\u2019re all in\nit, and then they leave. [laughs]\n\n\n\nJohn: I mean, I think that\u2019s one\nof the neat things about emerging tech is, is it really can help\nvault peoples careers into the next dimension, in the sense that\nthese technologies are so profound and they will affect the work that\nwe do and the way we live our lives for so long in the future, that\npeople that have this experience, it\u2019s really great for them\nindividually.\n\n\n\nAlan: You\u2019ve been doing this a\nwhile longer than myself, but I\u2019ve been in early VR since 2014. And\nI\u2019ve noticed that a lot of the people that were just building demos\nand stuff like that, now are running huge companies. HP and\nMicrosoft, they\u2019re running huge departments in this, just because\nthey were early and learned how to do it. And they learned in a time\nwhen there was no YouTube video on how to make AR, you had to just\nkind of guess.\n\n\n\nJohn: Yeah. I mean, my career\nresembles that, in the sense that I got started doing interactive\nmarketing on diskettes before CD-ROM. Our friend Cathy Hackl says,\n\u201cDon\u2019t talk about that, it makes you sound old!\u201d but I\nthink the experi