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Don\u2019t let his\nimpressive stature fool you; Virtual Reality Marketing CEO Terry\nProto knows that, in an industry where there\u2019s a ton of use cases and\nmany roles to fill, it doesn\u2019t hurt to be small. Heck, it usually\npays to be! Terry joins Alan in a chat about how companies can best\nfind their niche in the XR realm.\n\n\n\n\n\n\n\nAlan: Welcome to the XR for\nBusiness Podcast with your host, Alan Smithson. Today\u2019s guest is the\none and only: Terry Proto. He\u2019s the CEO of Virtual Reality Marketing.\nTerry is an award winning digital imaging and digital games producer.\nHe has over 15 years of production and sales experience in the US,\nEurope and Asia. And he\u2019s been creating images since the very first\nversion of 3D Studio back in the 90s, and has evolved over the years\nworking on myriad projects, including agency work and other products\nand project endeavors. In a previous life, he struggled with getting\nclients and visibility consistently for his own creative studio,\ndespite the quality of his work. And after connecting with a lot of\nCEOs in the XR space, he realized that his problem was a widespread\nproblem. So for the past two years, Terry and his team have been on a\nmission to help studios and brands better connect for everyone\u2019s\nbenefit. To learn more about his company, Virtual Reality\nMarketing.com, go to virtualrealitymarketing.com. It is my absolute\npleasure to welcome Terry to the show. \n\n\n\n\nWelcome to the show, Terry.\n\n\n\nTerry: Hey, Alan. Well, thank\nyou very much. I love the intro. It\u2019s really an honor to be on your\npodcast today.\n\n\n\nAlan: Thank you. It\u2019s such an\nhonor to have you on the podcast. I know we finally got to meet in\nperson for the first time at AWE \u2014 Augmented World Expo \u2014 what,\nabout three weeks ago now?\n\n\n\nTerry: Yeah. We connect with so\nmany people, and it\u2019s all digital and it\u2019s all remote. So it truly\nfeels good to shake someone\u2019s hand now. [chuckles]\n\n\n\nAlan: I got a hug from you,\nwhich was awesome.\n\n\n\nTerry: [laughs] Exactly.\n\n\n\nAlan: You are a very strong man.\nI don\u2019t know if you\u2019re benchpressing Volkswagens in your spare time,\nbut those of you who know Terry; he\u2019s a very large, solid dude. Not\njust in physical stature, but in mindfulness and everything. And his\npassion shows through in the work that he does. I really want to\nstart digging into that. So tell us about Virtual Reality Marketing,\nand talk about how you got into this.\n\n\n\nTerry: I think you nailed it in\nthe intro. It really started with my problem as a producer. And you\nknow, when you\u2019re a producer, you\u2019re in your own silo and you\u2019re\nworking on those products and you\u2019ve got your clients, your team,\nyou\u2019re flying around for business meetings and events. And you\nconnect with people, but it\u2019s more superficial. And when I stopped\nbeing a producer, I took a step back and I started talking to a lot\nof people. And that\u2019s when I realized that my problem was \u2014 I\nwouldn\u2019t say everyone\u2019s problem, but very common problem \u2014 and I\nlooked around and I couldn\u2019t find a solution for myself for years.\nAnd I figured it would be time to hack all this and solve this for\neveryone.\n\n\n\nAlan: So what is the solution\nthat Virtual Reality Marketing is doing? You\u2019re connecting agencies\nand big brands with studios. Is that correct?\n\n\n\nTerry: Yeah, exactly. Simply\nput, Virtual Reality Marketing, we\u2019re the most comprehensive\ndirectory of AR, VR, 360 studios. And we are also focusing on\nbuilding the largest XR case studies library. Right now we\u2019re close\nto 150 on the site, and we are on track to have 500 by next year. The\nproblem that we