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Most kids who grew up spending too much time at the video\narcade wound up with fewer quarters and a few earfuls from their\nparents. That\u2019s not the case for Kevin Williams, who turned his\narcade addiction into a career as an out-of-home entertainment guru.\nHe drops in to talk about how XR is taking old ideas and breathing\nnew life into them.\n\n\n\n\n\n\n\nAlan: Hey, you\u2019re listening to the XR for Business Podcast with your host, Alan Smithson. In this episode coming up is Kevin Williams. He is the out-of-home location-based entertainment expert, and he\u2019s what\u2019s coming up next. We\u2019re going to talk about Disney vision, the 90s, immersive entertainment, dream craft, driving go-karts in augmented reality, Great Wolf Lodge and magical wands. All that and much more coming up on the XR for Business Podcast. Founder of the DNA conference and publisher of the ever-mindblowing Stinger Report and my guest today, Kevin Williams. Thank you so much for joining me on the show.\n\n\n\nKevin: Thank you, Alan, a real\npleasure to be here. The check\u2019s in the post.\n\n\n\nAlan: It\u2019s my absolute pleasure. You don\u2019t know this, but you\u2019re one of my very first mentors in this entire industry. You were the first person I reached out to and you were so gracious with helping me understand this world of VR and AR before anybody really caught on to this. That was back in 2014, and I\u2019ll never forget it. So thank you for being there for me.\n\n\n\nKevin: Oh, thank you for\nremembering. Our industry only grows by the new people that you can\nintroduce to it.\n\n\n\nAlan: And with that, I want to make a challenge to everybody in the industry who owns some sort of VR or AR device \u2014 and I am included in this. It\u2019s easy for us to not remember the journey and excitement of our first few times of trying these technologies. I implore everybody and make a challenge to everybody that owns a device \u2014 or many devices, in our case \u2014 in the next seven days, to put it on as many heads as possible; to get those reactions, to re-energize yourself to the fact that wow, this technology is revolutionary, it is mind-blowing. And we have it sitting in our backpacks, sitting on our desks, sitting in our labs. Let\u2019s show everybody.\n\n\n\nKevin: Well, that\u2019s part of the\nreason why I\u2019m so passionate about augmented reality and virtual\nreality being used in out-of-home entertainment. We can get a lot\nmore heads in it, rather than it just sitting on a shelf in the\ndevelopment studio.\n\n\n\nAlan: I couldn\u2019t agree more. I\nhad the opportunity to meet with Dream Craft Attractions on the\nweekend, and oh my goodness, they\u2019ve even solved the problem of\nhygiene! How do you put people in those masks without having to\nsterilize all of the devices? So they came up with this ingenious\nplastic helmet. Like, so smart. And then the VR headsets lower down.\n\n\n\nKevin: It\u2019s interesting; you\ntalk about how long this industry has been going. I was just having a\nconversation. You do understand that that two-part liner system is\nactually based on the original idea that Walt Disney\u2019s Imagineerium\nhad for their Disney-bution system.\n\n\n\nAlan: \u201cDisney-bution\nsystem!\u201d\n\n\n\nKevin: So, Disneyvision was the system that was its Epcot in the 90s. That\u2019s where a lot of people first heard about virtual reality in the theme park sector. And because Disney at the time was trying to work out which was the best way to get people into virtual reality \u2014 and this technology is clunky, was using CRTs \u2014 they came up with a two-part system where there was a liner that you put on first, and then the head-mounted display component clipped into that liner when you go to