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Alan is always ready with an\ninteresting XR anecdote or two on this podcast, but even he has a\nsource for interesting XR tidbits. In today\u2019s episode, he brings that\nsource to him \u2013 XR journalist and consultant, Alice Bonasio. They end\nup chatting about the principles behind the idea that XR is an\n\u201cempathy machine.\u201d\n\n\n\n\n\n\n\nAlan: Welcome to the XR for\nBusiness Podcast with your host, Alan Smithson. Today\u2019s guest is\nAlice Bonasio, the technology writer for Inside VR and AR. Alice is a\ntechnology writer/producer/consultant with a particular interest in\nthe immersive space. Over the past 15 years, she\u2019s combined a career\nin freelance journalism, contributing to outlets such as Wired,\nQuartz, Fast Company, Playboy, Upload VR, Ars Technica and many\nothers. She\u2019s advised a broad range of companies, from startups to\nmajor corporations on their communications and digital strategy.\nShe\u2019s currently the editor-in-chief of Tech Trends, a news and\nopinion website she founded in 2016, and the curator of the daily\nInside VR and AR newsletter, which I personally read every single\nday. You can connect with Alice on LinkedIn and you can also reach\nher at Twitter on Alice Bonasio. And if you want to subscribe to\nInside VR, it\u2019s inside.com/vr and\ninside.com/ar. \n\n\n\n\nAlice, welcome to the show.\n\n\n\nAlice: Hello. Very nice to meet\nyou. Thanks for inviting me on.\n\n\n\nAlan: It\u2019s my absolute pleasure.\nI read your content daily, so it\u2019s a real pleasure for me to have you\non the show. Every day I get this Inside VR, and I skim through it, I\nlook for the things that are business related. And at the bottom, it\nsays \u201ccurated by Alice.\u201d And I was like, I got to have her\non the show. So thank you so much.\n\n\n\nAlice: You\u2019re very, very\nwelcome.\n\n\n\nAlan: You are my source for\nnews.\n\n\n\nAlice: [laughs] That\u2019s very nice\nto know. Yes. And the more subscribers we get, the more I get to do\nwhat I love, which is trawling through all of those interesting bits\nof news. So, yeah, definitely get everyone to subscribe. That\u2019ll be\ngreat.\n\n\n\nAlan: Well, I know one way to\nget more subscribers, we should write a piece about this amazing\nnew podcast called the XR for Business Podcast.\n\n\n\nAlice: Ah, yes, yes. That\u2019s how\nyou make a great plug. Yeah, yeah. We\u2019re pros here, we\u2019re pros.\n\n\n\nAlan: So I want to dive in here\nbecause there\u2019s so much to get in. We\u2019ve got an hour, let\u2019s really\nmake the best of it. Let\u2019s start with one or two things that you\u2019ve\nseen in the last little bit that just blew your mind, because I think\nyou get to see everything from a 10,000 foot view. What is personally\nblowning your mind in XR for business?\n\n\n\nAlice: I think one of the recent\nexamples \u2014 and you were talking about it when you were saying about\ndoing your news roundup \u2014 in the last week was really that Microsoft\ndemo at Inspire. That really did blow my mind. And it\u2019s one of those\nthings where you see several elements just come together into\nsomething that just makes such sense. And it was one of those eureka\nmoments. Together with mapping, I think that translation is just such\nan obvious use case for augmented or mixed reality, but it is also\none of the most difficult ones to get right, because you just need a\nlot of elements to be at the optimum stage and to come together for\nthe experience to work. And the experience either really works well\nor doesn\u2019t. So what they did was, at Microsoft Inspire \u2014 which is a\npartner conference for Microsoft \u2014 Julia White, who is an executive\nfor