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Geenee is an AR content company granting the wishes of their clients by creating new ways to market to their audiences, from interactive book covers, to hosting live concerts digitally. Geenee\u2019s Cory Grenier and Elena de Sosa explain how those who master this new communication format today will dominate the market tomorrow.\n\n\n\n\n\n\n\nAlan: Hey, everybody, Alan Smithson here. Today, we're speaking with Cory Grenier, the chief revenue officer, and Elena DeSosa, director of strategic partnerships at Geenee, a platform that delivers cost effective WebAR and scalable image recognition to the mobile web, powering XR experiences with no app required. We'll be talking about the power of the spatial web to connect us across time, geographies, and space to transform our workplaces and give us superpowers that drive commerce. All that and more, coming up next on the XR for Business podcast.\n\n\n\nWithout further ado, I'd like to introduce Cory and Elena to the show. Welcome.\n\n\n\nCory: Hi. It's good to be here, Alan.\n\n\n\nElena: Thank you for having us.\n\n\n\nAlan: Thank you so much for joining me, guys. Cory, we'll start with you. You're the chief revenue officer at Geenee. I met with one of your colleagues, Luke, a few years ago. We became friends. He showed me this Geenee platform. Maybe just give us the sales pitch on what is Geenee?\n\n\n\nCory: Geenee is a new SAS WebAR platform, which is-- a scheme on your mind, it's like a Wix for WebAR. So before Wix or Squarespace, there were a lot of web developers, and it was really expensive to hire a developer to make a website. And then there was these companies that came along, decades after the initial Internet, and simplified that creation process through templates and intuitive interface. And that's what we've done with Geenee. And so we have years of proprietary image recognition technology and also tech IP and AR for Web browsers. And so we brought that together in a templatized form to allow anybody to create, publish, and share WebAR experiences directly to the web, without requiring an app.\n\n\n\nAlan: You've created these, I guess, SLAM algorithms and image recognition algorithms. One of the things that Luke showed me before was the ability to track moving objects or videos. That was pretty cool.\n\n\n\nCory: Yeah. And so we've been leveraging that for a range of businesses across the entertainment, book publishing, and CPG brands, to promote soft drinks and so forth. And so it's really unconstrained what vertical you're in, how you can use the power of spatial computing to connect to your consumers and ultimately transact.\n\n\n\nAlan: So are there examples that we can put in the show notes, that link directly to a live example?\n\n\n\nCory: Yeah, there's many that we can direct your audience to. Scholastic just released a new book in the series of The Hunger Games, and we brought the cover to life in an augmented reality experience on the Web. And at the end, you can buy the book across any channel. So we actually have all the purchase sites integrated for some of the movie releases recently. Even during the time of COVID, the studios are looking to connect with consumers in the home and you can experience the film in a 360 environment through AR and learn fan trivia, but also to make a purchase. Every time we believe that AR is a feature, it's not a product, and it's how you use that to connect directly to the business result that the client is looking for to get ROI in that ad spend.\n\n\n\nAlan: Interesting. It's great. I was just looking at it, and if you want to try, then go to geenee.me, and then you can just search down the case studies and The Hunger Games one is there. So that's pretty cool. How does it work whe