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Chicken Waffle!\nNow that we have your attention, check out this episode of XR for\nBusiness. Centertec CEO Bill Tustin joins Alan to talk location-based\nVR \u201cretail-tainment.\u201d Fun, exciting XR technologies are\nrevitalizing America\u2019s malls, and taking kids on field trips across\nthe stars or through the pyramids; places they could never go in real\nlife.\n\n\n\n\n\n\n\nAlan: Today\u2019s guest is Bill\nTustin. Bill has owned a location-based VR location for over three\nyears. He\u2019s worked for 25 years in the casino banking industry,\nteaching them how to implement technologies that increase their\nrevenues, create great customer experiences and have fantastic ROI.\nHe has used that experience to create a successful location-based VR\nplace with multiple revenue sources, including XR educational content\nand XR programs. His company just made a seed investment in Chicken\nWaffle \u2014 crazy name! \u2014 but it\u2019s an XR solution provider that\ndevelops innovative solutions with high-quality branded experiences.\nThey\u2019ve created many enterprise experiences in a world for an amazing\nlist of partners and clients. [You can learn more about Bill\u2019s\nbusiness at www.centertec.com].\nThey\u2019re working on all sorts of really cool IP, and I want to welcome\nto the show: Bill Tustin. Thanks for joining me.\n\n\n\nBill: Thank you.\n\n\n\nAlan: Thank you so much. You\u2019ve\nbeen working in VR a long time. What are some of the best experiences\nyou\u2019ve seen, and what drives you to do what you\u2019re doing?\n\n\n\nBill: Really? The smiles on\npeople\u2019s faces. We work with a lot of children, and the children and\nthe teachers are very excited about learning about VR, experiencing\nVR. Just, customers\u2019 experiences has been great for the last few\nyears.\n\n\n\nAlan: Awesome. You say you were\nworking with children. Is this just location-based entertainment? Or,\nwhat are you finding is something that\u2026 what is resonating with\neverybody?\n\n\n\nBill: From the educational\naspect of it, where they can go and experience a visual education\nexperience? The teachers actually have been really excited about it;\njust the fact that they can go, like, for example, to the civil war,\nand experience of battle with great artwork. It educates some really,\nreally well. Especially the younger they are, the more they get\nexcited about it.\n\n\n\nAlan: So, what\u2019s one of the best\nXR, or VR/AR, experiences that you\u2019ve ever had?\n\n\n\nBill: Well, for children? Space.\nAnything with space, they get really excited about. Anything\nunderwater. These are all experiences that they can\u2019t experience in\nreal life. You can\u2019t experience space right now \u2014 I mean, hopefully\nin the future you will \u2014 and most people don\u2019t really go scuba\ndiving, especially kids. So, they\u2019re going to really experience\nunderwater adventures, or Space Adventures. And then, on the\neducation aspect, we work very closely with the schools on exactly\nwhat they\u2019re teaching them, so the education aspect of it is in on\nthe experience.\n\n\n\nAlan: Interesting. You made an\ninvestment in Chicken Waffle. Can you maybe tell us what\u2019s\u2026 what\u2019s\nChicken Waffle? As soon as I heard the name, I was like, \u201cwhat\nthe heck is a Chicken Waffle?\u201d\n\n\n\nBill: The founder of Chicken\nWaffle actually co-founded TheWaveVR. He actually still owns\nTheWaveVR, which became a very big social media music platform. One\nof the reasons why we invested in them is, we saw a need in the\neducation field, where just the content that was there wasn\u2019t really\nup to par for the children. They really wanted to have more\ninteractive experiences. It just seemed like a lot