Podcasts Technology WSJ’s The Future of Everything How Designer Fruit Is Taking Over the Grocery Store

How Designer Fruit Is Taking Over the Grocery Store

Published: July 5, 2024, 10 a.m.

No more mealy apples and flavorless oranges. There\u2019s a growing category of produce available in your local grocery store: fruits and vegetables that have been carefully bred with flavor in mind. But these more delicious varieties tend to come in premium packaging\u2014with a premium price to boot. WSJ contributor Elizabeth G. Dunn tells host Alex Ossola how this produce is bred and whether we can expect to see more of it in the future.\xa0\n\n\n\nWhat do you think about the show? Let us know on Apple Podcasts or Spotify , or email us: FOEPodcast@wsj.com\xa0\n\n\n\nSign up for the WSJ's free The Future of Everything newsletter.\xa0\n\n\n\nFurther reading: \n\nThis Strawberry Will Blow Your Mind: Inside the Startlingly Delicious World of Designer Produce\xa0\n\nThe Race to Save Ketchup: Building a Tomato for a Hotter World\xa0\n\n\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices