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b'Bestselling author William Bernhardt discusses the latest news from the world of books, then interviews RJ Johnson, author of science fiction, fantasy, and mystery novels, and an independent publishing pioneer.

News:
1) Amazon Advertising becomes a $125 billion business by using the data collected from its customers to sell targeted marketing to advertisers. Are you using Amazon Ads yet?
2) An Australian university has developed a new font--Sans Forgetica--which increases retention of what is read.
3) American poet Mary Oliver, inspiration for many writers and author of the famous poem "Wild Geese," has passed.

Interview:
RJ Johnson was at the forefront of the independent publishing movement, skillfully using Amazon KDP, Bookbub, and other forms of marketing and advertising to build a following for his science fiction and fantasy novels. He offers wisdom and advice to writers and discusses the challenges of crossing and mixing genres.

Please like or review this podcast. Send email to: wb@williambernhardt.com. For more information about the Red Sneaker books on writing, or William Bernhardt\'s writing retreats and annual conference, visit: www.williambernhardt.com'