Last week we introduced you to Regina Tuzzolino and her remarkable approach to writing copy. Well, in this, the second part of the interview, Regina unpacks the ways that this method can be applied to web site copy. It\u2019s such an innovative way to tackle what many of us don\u2019t really like doing. Not only do we not have the required skills, but we\u2019re often more focussed upon the way that a site looks and less upon the impact of the language that we use.