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\\xa0\\u201cSometimes we\\u2019ll be competing against very large agencies that are global in nature\\u2014so they\\u2019ve got offices in New York and in Hong Kong and in Munich. At other times, we\\u2019ll be playing against a specialty firm that operates out of maybe just one geography, like San Francisco or New York, and operates only in one sector, like tech. So it\\u2019s for us both interesting and hard because we sit in the middle. We have good ways to compare ourselves against the smaller firms and to position ourselves\\xa0against\\xa0the larger ones.\\u201d \\u2013Phil Carpenter