we can carry God in the heart / hearing sacred texts as a path of yoga / it happens in a \u201cshort time\u201d / hearing can rid the mind of lust, anger and hankering, \u201clike autumnal rains upon pools of muddy water\u201d / then you get hooked / God becomes pliable to the love of a devotee / esoteric bhakti involves cultivating a certain type of love, following in the footsteps of the great devotees / progressing from faith to love / casual devotion & pseudo devotion won\u2019t cut it
SB 3.9.11