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Summerfest Announces 2024 Concert Lineup w/ VP of Entertainment and Senior Director of Marketing at Milwaukee World Festival, Inc. Scott Ziel & Jerrod Woods
VP of Entertainment and Senior Director of Marketing at Milwaukee World Festival, Inc. Scott Ziel & Jerrod Woods join Wisconsin's Midday News to discuss the release of the 2024 Summerfest Lineup. They explain the process of booking different artists each year, being on the cutting edge of emerging artists, and how far ahead they must plan each year.