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Previewing Summerfest 2024 w/ Milwaukee World Festival President & CEO Sarah Pancheri
Milwaukee World Festival President & CEO Sarah Pancheri joins Wisconsin\u2019s Midday News to talk about everything Summerfest 2024, which begins next Thursday. Pancheri talks about this being her first year in charge of Summerfest and describes the experience in her new role. Pancheri also describes the process of booking artists for the music festival and provides insight into everything new at Summerfest this year.