Podcasts Government Wisconsin's Midday News Miller Lite Revives the Great Taste vs. Less Filling Debate w/ Miller Liter Vice President of Marketing Ann Legan

Miller Lite Revives the Great Taste vs. Less Filling Debate w/ Miller Liter Vice President of Marketing Ann Legan

Published: March 26, 2024, 7:06 p.m.

Miller Lite Vice President of Marketing Ann Legan joins the show to talk about the company's recent revival of the great taste vs. less filling debate in their advertising. Ann shares reasons why now was the right time to return to the vintage advertising and how they go through the process of choosing talent to represent the company on a national stage.