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Johnsonville Sausage's Keep It Juicy Ad Campaign w/ Johnsonville Senior Director of Marketing Jamie Schmelzer
Johnsonville Senior Director of Marketing Jamie Schmelzer joins Wisconsin's Midday News to talk about Johnsonville's "Keep It Juicy" ad campaign which is the company's effort to help make social media a better, healthier place for Americans. Schmelzer describes how the idea for the ad came about, their collaboration with Vince Vaughn, and the impact of the ad so far.