Johnsonville Sausage's Keep It Juicy Ad Campaign w/ Johnsonville Senior Director of Marketing Jamie Schmelzer

Published: June 24, 2024, 7:09 p.m.

Johnsonville Senior Director of Marketing Jamie Schmelzer joins Wisconsin's Midday News to talk about Johnsonville's "Keep It Juicy" ad campaign which is the company's effort to help make social media a better, healthier place for Americans. Schmelzer describes how the idea for the ad came about, their collaboration with Vince Vaughn, and the impact of the ad so far.