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In the wholesaling world, mismanagement of leads is considered a mortal sin. Why? For starters, without proper lead management, you\u2019ll be throwing money out of the window! Undoubtedly, lead management is an integral part of the success of any organisation. And today\u2019s special guest will show us why.

Cierra Ford is the chief operating officer (COO) of Arnold Elite Realty and the one responsible for building all the systems they have in place for lead management. She is also one of the coaches of REI Radio.

In this episode, Cierra not only covered the essentials of lead management, she also shared practical ways to strengthen the lead management process. So if you\u2019d like to make money from every lead you have, today\u2019s episode is something you just can\u2019t miss!

RESOURCES:

• Podio
• REI Radio Program\xa0

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