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Whether we like it or not, data rules our world today\u2014you know it and your customers want it. Haven't you noticed that some customers are more informed on what they want when they make a tire purchase? That\u2019s because they\u2019re collecting data\u2014any bits of information\u2014that will ensure they are making a good investment. One way tire dealers are grasping their hands on more and more vehicle data is through digital vehicle inspections.

While digital vehicle inspection can take on many different forms with a variety of equipment, one company that is leading the way in giving tire dealers data literally at their fingertips is Hunter Engineering. You\u2019ve probably seen or heard of Hunter\u2019s Quick Check inspection equipment that takes tread depth and alignment measurements in seconds. To dig into the type of data Hunter\u2019s inspection equipment collects, new features it debuted this year and how it integrates with other equipment at the shop, we sat down with Pete Liebetreu, vice president of marketing at Hunter Engineering, during Industry Week in Las Vegas this year.

In this interview for What\u2019s Treading with Tire Review, presented by AAPEX, Pete delves into:

- Data points Hunter equipment collects through its DVI equipment (0:45)
- Enhancements Hunter has made to its inspection equipment that were debuted at industry week (2:14)
- How inspection reports can lead to shop efficiency and transparency with customers (5:05)
- How dealers can realize ROI with an investment in DVI equipment (8:43)

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