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How do you take an unprofitable store and make it a revenue-generating machine?

In this episode of What\u2019s Treading with Tire Review, we speak with a tire dealer duo who\u2019s done just that: Cassandra White and Courtney Condor, owners of an RNR Tire Express store in Puyallup, Washington.

Just under 10 years ago, these sisters took over their parent\u2019s store and made some major changes to yield positive \u2013 and profitable results. Casee and Courteny delve into:

- How the two started in the tire industry, took over the store and the experience they brought to the business

- Getting outside help to evaluate the business and areas they sought to improve

- Identifying the new customer base that they wanted to attract and how they were able to bring new customers into the business

- Changes to the shop\u2019s look the sisters made and how they tweaked their customer experience

- How they fixed the way they were pricing their services and keeping track of and ordering inventory

- How they calculate car count and more than doubling their car count from eight years ago

- The importance of consistency and how Casee and Courtney believe word of mouth advertising will lead to their business\u2019 longevity

- Advice Casee and Courtney have for other tire dealers on working on the business and how dealers should \u201cbring it back to the simple stuff\u201d

Listen above or subscribe to \u201cWhat\u2019s Treading with Tire Review\u201d on the following channels:

Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-treading-with-tire-review/id1470309726

Spotify: https://open.spotify.com/show/1GA3lp6AFo7V7EEG5awHaE

Google Play: https://play.google.com/music/listen?u=0#/ps/Iv76bs6re7unom4p76myj3cakhm

Spreaker: https://www.spreaker.com/show/what-s-treading-with-tire-review

YouTube: https://www.youtube.com/watch?v=6rYE1NOtnlw&list=PLVkqUUE022sdAVQ6DuHU8cxd3FS2ni9vA