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It's hard to grow amid a pandemic, but Kenda Tire was the outlier. Its message of \u201cpremium performance at a value price\u201d found consumers at the right time, and Kenda officials say it\u2019s proven fruitful for the tiremaker.

However, just days deep into 2020, the U.S. Department of Commerce threw a wrench into the works. Kenda and its fellow Taiwanese tiremakers are now working to escape unscathed from the department\u2019s anti-dumping investigation into PLT tires imported from Taiwan, Thailand, Vietnam and South Korea.

Despite this current challenge, Kenda Tire remains optimistic in 2021 with new products and enhancements to its dealer program on the horizon.

In this episode of What\u2019s Treading with Tire Review, we speak with Brandon Stotsenburg, vice president of automotive for American Kenda Rubber, and Ryan Lewis, the company\u2019s marketing manager, on the following topics:

- Challenges for Kenda and the tire supply chain in 2020 [2:10]

- Market response to the Klever XT UTV and trends in the off-road segment [5:34]

- Size expansions and products on the horizon in 2021 [7:30]

- Enhancements to its Traction dealer program [10:01]

- Kenda\u2019s response to the International Trade Commission\u2019s anti-dumping investigation into PLT tire imports from Taiwan, Thailand, South Korea and Vietnam [13:10]

- What Kenda Tire officials want dealers to know about the brand this year [17:00]

Listen here or subscribe to \u201cWhat\u2019s Treading with Tire Review\u201d on:

Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-treading-with-tire-review/id1470309726

Spotify: https://open.spotify.com/show/1GA3lp6AFo7V7EEG5awHaE

Google Play: https://play.google.com/music/listen?u=0#/ps/Iv76bs6re7unom4p76myj3cakhm

To learn more about the DOC's investigation, go to: https://www.tirereview.com/doc-affirms-duties-on-imported-plt-tires/

To learn more about Kenda Tire, visit: https://powersports.kendatire.com/en-us/