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Published: Feb. 21, 2023, 1 p.m.

Like many tiremakers, the Falken brand experienced the supply chain woes brought on by the pandemic, and as recovery continues, it\u2019s looking forward to another exciting year in 2023. Just late last year, Falken launched a pair of new tires that promise to cover more fitments for dealers so that the brand can be their go-to in the marketplace.

In this episode of What\u2019s Treading with Tire Review, presented by AAPEX, Rick Brennan, vice president of strategic planning for Sumitomo Rubber North America, sat down with us to tell us about those products, investments in manufacturing and what\u2019s in store for 2023.

EPISODE OVERVIEW

• How the new Falken Azenis FK460 will fill a need in a key segment for Falken (0:48)
• How the Falken Wildpeak R/T will enhance the company\u2019s light truck product lineup (3:07)
• The status of SRNA\u2019s $122 million upgrade of its New York plant (5:12)
• The role of OE fitments in Falken\u2019s product strategy (7:07)
• New product launches to expect from the Falken brand in 2023 (8:50)

Subscribe to What\u2019s Treading on Apple Podcasts, Spotify and Google Podcasts. You can also read the full podcast transcript at https://www.tirereview.com/category/podcasts/whats-treading-tire-review-podcast/.

More from AAPEX: www.aapexshow.com