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As the fall and winter seasons approach, your customers will be coming into your shop to gear up for the weather ahead. And some may need new tires. Luckily, you have options \u2013 maybe you fit them with an all-season depending on where you live, or perhaps their best bet is a designated winter tire. For situations sandwiched between those two, a tire in the all-weather segment could be a better bet.

In the U.S. tire industry, the all-weather segment has gained popularity over the years, and Hankook Tire America has taken notice. So much that the company has released a new all-weather product of its own \u2013 the Kinergy 4S2. In this episode, we catch up with Curtis Brison, Hankook\u2019s vice president of passenger and light truck tire sales. Brison delves into why Hankook is investing in the all-weather segment, how it\u2019s been handling supply and demand challenges during the pandemic and how the company is preparing for potential trade and tariff situations in the future.

Listen here or subscribe to What\u2019s Treading with Tire Review on:

Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-treading-with-tire-review/id1470309726

Spotify: https://open.spotify.com/show/1GA3lp6AFo7V7EEG5awHaE

Google Play: https://play.google.com/music/listen?u=0#/ps/Iv76bs6re7unom4p76myj3cakhm

More info on the Kinergy 4S2 can be found here: https://www.tirereview.com/hankook-debuts-all-weather-offering-for-u-s-market/