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TiAuto Investments CEO Alex Taplin on the success of Tiger Wheel & Tyre
In this What\u2019s Next in Motoring interview, Alex Taplin \u2014 TiAuto Investments Group CEO \u2014 talks to Aki Anastasiou about Tiger Wheel & Tyre and its successful business model.\n\nTaplin has been with TiAuto Investments for over 25 years, during which time the group has expanded its operations across South Africa.\n\nIn this interview, Taplin talks about one of TiAuto Investments\u2019 most popular brands, Tiger Wheel & Tyre.\n\nHe explains how Tiger Wheel & Tyre has generated a strong brand image, which has helped it grow and succeed for so long.\n\nTaplin also talks about Tiger Wheel & Tyre\u2019s offerings that extend beyond \u2018wheels\u2019 and \u2018tyres\u2019, including its recently-launched insurance product.\n\nHe concludes the interview by providing South Africans with advice for looking after their wheels and tyres.