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Emad Haffar is the Head of Technical Experts for the Middle East, Turkey, and Africa at Kaspersky.\n\nHe is responsible for managing and guiding a team of system engineers whose goals are to support and grow Kaspersky\u2019s enterprise business in these regions. He oversees large strategic projects and has direct involvement in planning, designing and consulting activities for complex solutions across the Middle East, Turkey and Africa.\n\nEmad has more than 18 years of IT experience - including over 12 years in the cybersecurity industry.\n\nIn this What\u2019s Next interview, Haffar explains why Kaspersky is an authority on prominent cyberthreats facing South African businesses and organizations. He unpacks the most talked-about cyberthreat - ransomware \u2013 and why it is such a big problem for South African businesses.\n\nFind out more about Kaspersky's enterprise offering here: https://www.kaspersky.co.za/enterprise-security