HONOR General Manager Fred Zhou unpacks the launch of the Flagship Magic Series in South Africa

Published: April 4, 2024, 7:13 a.m.

In this What\u2019s Next with Aki Anastasiou interview, HONOR South Africa General Manager Fred Zhou explains what makes the new HONOR Magic Series smartphones disruptive in South Africa.\n\nHONOR is a leading global provider of smart devices and was founded in 2013.\n\nHeadquartered in Shenzhen, China, HONOR has grown to become the biggest smartphone brand in the Chinese market and has quickly expanded this popularity worldwide.\n\nWith the launch of two new flagship smartphones, Honor expects to grow its popularity in South Africa\u2019s premium segment in 2024, too.\n\nIn this episode of What's Next, Zhou unpacks HONOR\u2019s launch of the Flagship Magic Series in South Africa and how they plan to lead foldable and AI technology in the smartphone industry.\n\nZhou begins this interview by unpacking HONOR as a company and discussing its history in South Africa.\n\nHe then focuses on the new HONOR Magic Series smartphones \u2013 the Magic 6 Pro and the Magic V2.\n\nZhou explains how HONOR\u2019s approaches to foldable smartphones and smartphone AI differ from those of its competitors, before detailing how this manifests in the HONOR Magic series.\n\nHe unpacks the Magic Series\u2019 target audience, before revealing the pricing and availability of these smartphones in South Africa.\n\nZhou ends the interview by highlighting HONOR South Africa\u2019s key focuses in 2024.