Gamifying Millenial Personal Finance - Lindsay Holden, Co-Founder & CEO of Long Game

Published: March 7, 2021, 7 a.m.

In today's episode of the Wharton Fintech Podcast, Anchit Gupta (WG'21) is joined by Lindsay Holden, Co-Founder & CEO of Long Game. Long Game is a gamified personal finance app for Millenials that encourages saving through fun rewards and cash prizes.\n\nBefore starting Long Game, Lindsay Holden co-founded the Applicant Auction, the primary auction for Top Level domain names, which held over $500M in auctions before being acquired. Before that, she helped launch Formation 8, a venture capital firm with over $1B under management. Ms. Holden holds a B.S. in Chemical Engineering and an MBA from the University of Colorado, Boulder.\n\nIn this interview, Lindsay shares:\n- Her motivation behind launching Long Game\n- The many financial planning problems faced by Americans & how Long Game is working to solve these issues\n- Their typical customers and how Long Game can help them\n- The toughest parts of being a founder and launching Long Game\n- The future product pipeline for the company\nand much more!\n\nFor more FinTech insights, follow us below:\n\nMedium: medium.com/wharton-fintech\n\nWFT Twitter: twitter.com/whartonfintech\n\nRyan's Twitter: twitter.com/RyanZauk\n\nLinkedIn: www.linkedin.com/company/wharton-fintech-club/