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In today's episode, we're diving into the world of Near Field Communication (NFC) with Mike McCamon, the Executive Director of the NFC Forum. The NFC Forum has been at the forefront of NFC innovation, pushing the boundaries of how this technology integrates with and enhances IoT solutions.\nFrom secure payments to seamless connectivity, join us as we explore the transformative power of NFC in our connected world, straight from the expert leading the charge.\n#iot #nfc #wetalkiot\n\xa0\nSummary of this week's episode:\n00:48 Introducing Mike McCamon and the NFC Forum\n02:38 Understanding NFC and Its Applications\n14:07 The Role of NFC in Automotive Industry\n15:55 NFC and Wireless Power\n18:15 The Future of NFC in IoT\n19:16 Challenges and Opportunities in NFC Adoption\n28:16 The NFC Forum's Technology Roadmap\n32:11 Advice for Developers and Innovators on NFC Integration\n\xa0\nShow notes:\nMike McCamon: https://www.linkedin.com/in/mccamon/\n\xa0\nAbout the NFC Forum\nThe NFC Forum, established in 2004, is a non-profit industry association comprised of leading mobile communications, semiconductor, and consumer electronics companies. Its mission is to advance the use of Near Field Communication technology by developing specifications, ensuring interoperability, and educating the market about NFC technology. The NFC Forum's global member companies share skills, technical expertise and industry knowledge to develop specifications and protocols for interoperable data exchange, device-independent service delivery, and device capability. Forum\u2019s supporting certification program and user marks enhance and promote a consistent, reliable, seamless and secure NFC user experience. To learn more about joining the Forum, visit\xa0https://nfc-forum.org/engage/join.\n\xa0\nAbout Avnet Silica:\nThis podcast is brought to you by Avnet Silica\u2014the Engineers of Evolution.\nYou can connect with us on LinkedIn: https://www.linkedin.com/company/silica-an-avnet-company/. Or find us at www.avnet-silica.com.