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With the Internet of Things, many things are possible. The potential of connectivity by design is huge. But randomly collecting data doesn\u2019t turn it into gold overnight. Without a strategy and the right mindset, data itself has limited value. To build a long-term scalable business model strategy, monetarization and education of employees must go hand in hand.\nIn this episode, we learn from Max Morwind how data can generate value for any company. No matter the industry or size. If you do the work and invest in a solid strategy first and the necessary, culture and mindset change.\n\xa0\n#iiot #cloud #wetalkiot\n\xa0\nSummary of this week's episode:\n01:28\xa0\xa0 IoT & Cloud: What is Microsoft up to?\n02:35\xa0\xa0 How to start your IoT journey\n05:12\xa0\xa0 Don\u2019t underestimate culture and mindset\n07:58\xa0\xa0 Case study: Heating manufacturer\n11:30\xa0\xa0 How hidden champions profit from data\n14:14\xa0\xa0 Innovation is not about size. It is about mindset\n16:45\xa0\xa0 Start-ups focusing on sustainability\n18:50\xa0\xa0 The big future trends\n20:35\xa0\xa0 Metaverse at Microsoft\n\xa0\nShownotes:\nMax Morwind: https://www.linkedin.com/in/maxmorwind/\nViessmann case study: https://customers.microsoft.com/de-DE/story/740567-viessmann-robotron-azure-energy-en\n\xa0\nAbout Avnet Silica:\nThis podcast is brought to you by Avnet Silica - The Engineers of Evolution.All podcast episodes can be found here: https://www.avnet.com/wps/portal/silica/resources/podcast/\nYou can connect with us on LinkedIn: https://www.linkedin.com/company/silica-an-avnet-company/. Or find us at www.avnet-silica.com.