BROADCASTS.com

b'At a time when 80 percent of the world\\u2019s forests have been degraded for agriculture and other human activities, a new approach is taking shape in Cambodia\\u2019s Northern Plains.

There, an initiative to support sustainable rice production is reducing deforestation and helping to protect endangered bird species like the giant and white-shouldered ibis.

The WCS-managed Ibis Rice links jasmine rice farmers to international consumer markets to achieve environmental protection and fairtrade prices to local communities.

For more information on Ibis Rice and its products, visit: https://ibisrice.com/

Reporting: Hannah Kaplan
Guest: Nicholas Spencer and Keo Socheat'