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Roi Adar, general manager of RootsTalk, provides an inside look into what it\u2019s like being an agtech entrepreneur. He reveals how he identified which crops to target while forming his agtech start-up company, RootsTalk, and how he made it a priority to build a team who has experience in all facets of agriculture. He provides insight into the future of agtech and how data is not the answer \u2013 agtech companies much compile AND analyze the data to provide real-time action items. He also delves into how RootsTalk\u2019s tech, which offers an advanced drip irrigation system. \n\n:::this episode was sponsored by Harvestport:::\n\n\xa9 2019 Western Growers