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Mike Hemman, President and CEO of Netafim, joins Dennis Donohue and Candace Wilson on this week\u2019s episode of Voices of the Valley to discuss the short- and long-term strategies for adapting to the nuanced water needs growers have amid the ongoing California drought.

\u201cI think that the opportunity to deliver water in a more efficient manner has never been more important, and I believe that the growth we\u2019re going to see in adoption towards more precise ways of irrigation is going to be huge over the next couple of decades,\u201d Mike says. \u201dFor me, being a native of California, it\u2019s important to me personally to have an opportunity to do that - and from a commercial perspective, it\u2019s a very fast-growing segment of the industry, and there\u2019s a lot of new technology that\u2019s coming into it.\u201d

The key to this new technology, Hemman says, is precision.

\u201cEffectively what you\u2019re doing is taking a very small amount of water putting it exactly where the plant needs it,\u201d Mike says. \u201cIt\u2019s almost like an IV.\u201d