A tough topic that every veterinary professional will confront at some\xa0time in their career is a disagreement with a pet parent over how they are doing something\xa0regarding care. This difference can be about diet, anti-vaxxing, or a whole host of\xa0other things that can potentially put their pet at risk. It can also be different philosophically, ideologically,\xa0medically, or something you don\u2019t believe is a good idea for their pet. This week, we want to talk about having\xa0those hard conversations.\n\nHosts Dr. Ernie Ward and Beckie Mossor, RVT, MPA, share some of the advice that they have found to help them in these difficult conversations and, more importantly,\xa0how you can have these conversations successfully. \n\nPlus, stay tuned to learn why Dr. Ward says, \u201cYou can\u2019t fire your way to utopia!\u201d in veterinary practice. (Hint: it\u2019s got to do with the 4% Rule.)\n\nViewfinders, this is another good one!\n\nIf you like this type of content, please go to Apple Podcasts or your favorite player and leave us a 5-star review. Your stars help us reach more of our colleagues! Thank you! \n\nViewfinders, please share your thoughts on professional feedback with us on our Facebook or Instagram pages or email VeterinaryViewfinder@gmail.com.