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\U0001f399\ufe0f\U0001f43e Welcome back to the Veterinary Viewfinder! For nearly eight years, we've fearlessly tackled the toughest topics in veterinary medicine every single week. This week, we're diving back into the wild world of social media, where controversy is always just a click away. But here's the twist \u2013 we're exploring the fine line between being a \u201csocial media influencer\u201d and being truly influential in the vet med community. Don't miss this thought-provoking discussion \u2013 it's one you won't want to scroll past! \U0001f31f\U0001f4f1\U0001f436 \n\nJoin hosts Dr. Ernie Ward and Beckie Mossor, RVT, MPA, for an intriguing and potentially controversial conversation that explores the nuances between \u201cinfluencer\u201d and \u201cinfluential,\u201d the influence of hidden money in many veterinary social media posts, and how to handle better some of the personal infighting that\u2019s currently happening in vet med online. Viewfinders, this is a good one!\n\nIf you enjoy our podcast, please leave us a 5-star review on Apple Podcasts or your preferred platform. Your support helps us connect with more veterinary colleagues!\n\nWe\u2019d love to hear your thoughts! Share them with us on Facebook or Instagram at @VeterinaryViewfinder, or email us at VeterinaryViewfinder@gmail.com.