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How do you balance the power of influence with the risk of change? That was the question faced by P&G haircare brand Pantene when they realized their marketing heritage, made up of bouncy blow dries and perfect smiles, no longer resonated with their audience\u2019s needs and wants. \n \nIn today\u2019s 43-minute conversation, we are joined by P&G\u2019s Brand and Communications Director Helene Graffner, and Bernadette Hutson, Account Director at Valtech Radon, to talk about the challenges and opportunities of developing a successful inclusive and diverse campaign that drives social change on an often neglected community. Listen to learn more and read the entire case on our website: https://bit.ly/3Ytdl6x.