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80% of Scandinavians say that they like to use a condom when they have sex with someone new. Only 50% make it happen. That\u2019s the very unique challenge that Anette Otterstr\xf6m, Communication & Brand Manager Nordic at RFSU AB and Frida Karlsson, Business Director at Valtech_Radon set out to remedy. In fact, they set out to close what would become known as the condom gap.\n\nTogether we\u2019ll uncover the details of one of the most memorable pieces of marketing from the last couple of years.