BROADCASTS.com

In today's economic climate, the success of a brand is primarily measured by how quickly they achieve exponential growth. But what if sustainable business practices and a positive lasting impact became the new marker of achievement?\n\nIn the face of fierce competition for customers' attention, how can brands continue to grow and innovate while maintaining their core brand identity? \n\nIn today\u2019s 44-minute podcast, we sit down with Cyrus Schenck, CEO of Renoun Skis \u2014 the world\u2019s first ski company to offset their carbon footprint _ and Marc Maleh, SVP of Emerging Technology and Connected Experiences at Valtech, to discuss the importance of purpose in achieving business success in today\u2019s age of acceleration. \n\nListen now for a deep dive into the role of building brand authenticity and long-term customer value.