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Every marketing campaign needs reach, but how can a company create not one but two different campaigns that reach an audience and drive social change?\n\nIn today\u2019s conversation, we again sit down with P&G\u2019s Helene Graffner to discuss it in great detail.\n\nThis 43-minute podcast dives deep into the lightning striking twice, with a second campaign making a crucial social impact on tackling bullying amongst Gen Zers with Head & Shoulders. Listen to learn more and read the full case on our website: https://bit.ly/3uTlHqm