SEO with Matthew Barby (Global Head of Growth and SEO at HubSpot)

Published: Feb. 2, 2016, 5:11 a.m.

b'What are the most effective SEO plays today and what are the best tools available? If you\'re running a business, how should you build your SEO strategy and hire talent to execute it? In this episode, we sit down with SEO expert Matthew Barby to discuss the tactics that he\'s seeing work best and where he believes SEO is going in the future.\\n\\n"One link from Entrepreneur literally may be better than 1,000 links from other random websites. Because if volume mattered, we\'d just build new websites every day and not care about them. They wouldn\'t get any links. They\'d be nothing. But it\'d just be a volume game. That\'s how Google used to work." \\u2014 Matthew at 17:55\\n\\nRecommended reading: Moz Blog, HubSpot Blog, ViperChill, Backlinko.\\n\\nRecommended tools: BuzzSumo, Ahrefs, Majestic SEO, AccuRanker, Google Search Console, BuzzStream, URL Profiler.\\n\\nMatthew\\u2019s website: www.MatthewBarby.com\\nMatthew on Twitter: Twitter.com/matthewbarby\\n\\nEmail us: Hello@UXandGrowth.com\\nAustin on Twitter: Twitter.com/ustinKnight\\nGeoff on Twitter: Twitter.com/dailydaigle\\nMatt on Twitter: Twitter.com/mattrheault'