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In UX interviews, it can be hard to get good-quality, unbiased insights (without acting like a heartless robot). With most FMCG and entertainment products, this isn\u2019t too hard \u2013 but what if your product is related to health and personal issues? How do you remain objective and get valuable data from a user, while still being sensitive to the issues they\u2019re going through \u2013 which you\u2019re currently interrogating them about? The typical user story of asking participants to 'imagine' they have a cancer diagnosis just won't work for some projects. \n\nThis talk will cover tools and tips for running UX interviews to ensure vulnerable users are treated with dignity, respect, and empathy \u2013 while still being a source of valuable insights.