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The world of user experience is confusing and messed up. When you are trying to deal with a UX challenge in your organization, you might as well spin a wheel to see if the answer lies in a mindset, methodology, tool, strategy, community of practice, field of study, or industry.\n\nWhat is \u201cuser experience,\u201d really? It is the feeling people get when they interact with your organization through a digital system. Other \u201cspins\u201d on user experience represent some of the ways people are talking about UX. \n\nIn your organization, does \u201cUX\u201d represent a design process, separate team, certified profession, ubiquitous skill, agent of change, or meaningless buzzword? Or is UX all of these at the same time?\n\nGet an introduction to the Spins on User Experience so you can consider which to ignore and which are useful to advance UX in your organization