UXA2023 Andy Budd - Design's Mid Life Crisis

Published: Sept. 18, 2023, 2:04 a.m.

On most objective measures, the design industry is thriving. Our skills are in high demand, our salaries are rising, and companies can\u2019t fill roles fast enough (recent blip notwithstanding). Design leadership has come of age, we\u2019re seeing companies invest in team development, and more and more designers are earning that hallowed \u201cseat at the table\u201d. So why, when I talk to designers, do so many of them feel burnt out and despondent; like all their hard work and effort has been for nothing. It\u2019s as though the design industry is going through some sort of mid-life crisis.\n\nIn this session design leader, start-up advisor, speaker and coach, Andy Budd, takes us through some of the reasons why we\u2019re experiencing this sense of collective Ennui, and what we can do about it. This talk may make for awkward listening at times. However, unless we can have an open and honest conversation about the behaviors that are holding us back, we\u2019ll never unlock the full potential of what design has to offer.