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UXAUS2019 Day 1\nThank God for rules. Without the Web Content Accessibility Guidelines, the web would be an even messier place. \n\nWhether designing services or digital products, we are faced daily with different layers of rules coming from industry regulations, frameworks, legal teams, partners, vendors, the conveniently called "requirements" and sometimes our very selves. \n\nLooking at concrete examples from 5 areas of design, we will ask ourselves why, when and how rules should be questioned in product strategy, ways of working, UX methods, interface design as well as in the product delivery cycle. \n\nTime to bust the famous "We've always done it that way".