Matt Fenwick- Content as service

Published: Dec. 4, 2019, 1:21 a.m.

UXAUS2019 Day 2\nCan\u2019t we just publish stuff? No. No, you can\u2019t. Find out why pumping out content is so damn appealing \u2014 and how we can prise clients fingers off the button that says publish.\n\nIt\u2019s easy, it\u2019s reassuring, and we need to do better. This is the start of a conversation about ways of reframing how we deliver content, shifting client\u2019s thinking to a more user-centred model, and prising their fingers off the button that says \u2018publish.\u2019