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When a person comes into a field with an outside mindset, it can sometimes bring a new perspective on what is possible. This was the case with Gil Allouche, a software engineer working as a marketer. As he spent countless hours identifying targets, testing campaigns, and converting leads, he came to realize that much of the work could be automated. 

He founded Metadata to make it happen. It took some learning, though, to get the funding he needed. \u201cI can just walk through my path and it will be all the things you should not do,\u201d he says. But eventually he got it right, and Metadata is now helping major brands bring in millions in sales. In this edition of Founders Journey, Gil talks more about those things he shouldn\u2019t have done and how he persevered.