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Alyce isn\u2019t Greg Segall\u2019s first startup\u2014his first began when he was 19, and there were more that followed.
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\nBut when he talks about the difference between the success of Alyce and the others, it isn\u2019t merely a matter of lessons learned through the years. It was, in fact, the birth of his daughter that inspired him to create something more - with a purpose that makes a difference
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\n\u201cThe love that you have for this little baby is like more than you'd ever imagine,\u201d Greg says. \u201cAnd the last company I started was great.... But it wasn't an impactful business.\u201d
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\nTo create a business with more meaning, Greg developed what he calls \u201cthe three pillars of giving.\u201d They include giving an authentic experience, giving back to the community, and giving to the planet. On this edition of Founders Journey, Greg tells us how he came to appreciate these principles and incorporate them into the very foundation and platform of a business that\u2019s changing the way we approach digital marketing and relationship building.