Sweeter Sales | Clint Oram from Sugar CRM

Published: July 1, 2021, noon

CRMs have become the lifeblood of every sales organization. Being able to track and manage leads has grown far beyond mere record keeping\u2014it\u2019s now an analytical tool that helps analyze performance, chart action, and so much more. And yet, often traditional CRMs themselves become a tool that must be managed, rather than an assistive partner. 

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So Clint Oram started SugarCRM, a sales platform that offers detailed insights into customer relationships and predictive analysis. SugarCRM is helping companies such as Agfa, Tetley, and Tyson focus on customer relationships instead of managing technology.