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When Kim Stiefel first met her business partner, they thought they\u2019d use their experience as marketers to build a brand. The idea was a subscription service for common clothing items\u2014but they began to wonder whether or not this was something people actually needed. \u201cA big question that every startup founder really needs to ask is, am I actually solving a real problem? Or is this a manufactured problem?\u201d 

Investigating the problem led them to realize an even bigger problem\u2014subscription services for products were terrible. They gave you too much or too little of what you wanted and at the wrong times. So they started Repeat, a company that offers an e-commerce platform that helps consumers easily get the things they need when they need them, while helping companies convert one-time buyers into regular customers. 

In this edition of Founders Journey, Kim talks about that initial undertaking and the two-year journey that led them to an entirely different company.