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There was a time, long ago, when marketers relied on instincts and perceptions. Today, it\u2019s all about data. And yet, despite the sophistication of information analysis available, it\u2019s still enormously challenging for marketing departments to understand if their budgets are allocated efficiently, their goals are being achieved, and the value to the company is demonstrable. Peter Mohoney realized this as the CMO of a two billion dollar software company.   

His solution became his new company, Plannuh, which quite simply automates marketing, planning, and budgeting so marketing departments understand if what they\u2019re doing is working.   

In this edition of UpTech Report, Peter talks about the inspiration behind this idea and how it\u2019s changing how marketing teams work.