Three people meet for lunch and discover they each possess a unique ingredient for a new company. The result becomes Advocado\u2014a company that connects traditional advertising with the digital world to maximize click through rates and ROI.
\nIn this episode of UpTech report, we speak with Brian Handrigan, Advocado\u2019s co founder and CEO, who explains the unique technology they use to find the synergy between television and the internet, and discusses an unconventional hiring approach they use to eliminate unconscious bias and diversify their team.