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Maintaining Customer Relationships after the Sale with Ken Rapp from Blustream
One of the most important elements of a sale is what happens after the sale. Is the customer satisfied? Are there any issues? When a person buys a product, they\u2019re not merely acquiring a thing\u2014they\u2019re developing a relationship with a brand.
\nThrough the experience of a colleague with a cracked acoustic guitar, Ken Rapp realized there were so many missed opportunities for companies to connect with their customers after the unboxing to help ensure proper maintenance and maximum enjoyment.
\nAnd Blustream was born\u2014a company that offers a client relationship platform for brands to connect with their customers.