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As a young soldier in the Israeli army, something deeply bothered Adi Azaria: the paperwork. But it wasn\u2019t the work that bothered him, it was the paper. \u201cMost of the workers over there in this elite unit were basically ruining a lot of rain forests,\u201d Adi says. \u201cAnd I couldn't stand it. 

We have computers, let's try to do something else!\u201d And through his persistence, he managed to convert his unit to paperless operations. The process eventually spread through the entire Israel army. It showed him that technology can be a positive force of change in society. 

Today, he\u2019s making a similar effort, bringing the service-work industry off yellow notepads and into the 21st century, saving people time, expenses, and a lot of wasted gas. 

On this edition of Founders Journey, Adi discusses how he determined his product was worth a thousand times more than he initially realized, and also talks about how overcoming the initial fear of starting a business changed him personally.